Once considered outdated or overly traditional, wallpaper is enjoying a striking resurgence in the world of interior design. What was once relegated to vintage-style homes or grandparents’ dining rooms has transformed into one of the most expressive, creative, and surprisingly affordable ways to personalize a space. Modern wallpaper is not just a return to decorative walls—it’s a reinvention, powered by bold patterns, innovative textures, and, more recently, the growing trend of custom-designed wallpaper tailored to each client’s unique vision.
You might ask yourself, Why Wallpaper is Back? Interior design trends are increasingly shifting toward personality-driven spaces. Homeowners and designers alike are looking for ways to create interiors that reflect individual stories, tastes, and lifestyles. Wallpaper offers an immediate and dramatic impact, turning plain walls into vibrant focal points or subtle backdrops with depth and texture. From floral botanicals and abstract geometrics to mural-style landscapes, wallpaper gives rooms character that paint alone often cannot achieve.
Another reason for the comeback is technology. Innovations in digital printing, materials, and adhesive techniques have made modern wallpaper easier to apply, easier to remove, and more customizable than ever before.
The rise of custom wallpaper design is possible. One of the most exciting aspects of today’s wallpaper renaissance is the ability to design your own wallpaper. Interior designers and homeowners can now create completely personalized wall coverings—from the choice of color palettes and themes to scale and repeat patterns—offering limitless possibilities. This not only ensures that no two walls are alike but also gives clients the chance to be part of the design process, making their space truly theirs.
For example, a client might fall in love with a piece of art, a fabric pattern, or even a family heirloom’s color scheme. Designers can now translate that inspiration into a wallpaper that matches the existing furniture, lighting, or cabinetry in a space—down to the exact hue. The result is a one-of-a-kind, cohesive design that reflects personal taste while elevating the overall ambiance.
At Coastal Cottage of Amelia, we have been doing this for the past four years with our clients and it is a more affordable option than you think. Contrary to the belief that custom anything is out of reach, custom wallpaper can actually be an affordable option, especially when compared to high-end wall art or traditional large-scale décor. Through our interior design services, we offer custom wallpaper making it possible to create bespoke designs even for small areas like powder rooms, entryways, or accent walls.
Additionally, because wallpaper acts as a statement piece, it can reduce the need for additional expensive decor—meaning your investment goes further in defining the space. It’s a cost-effective way to inject drama, depth, and personality without overloading a room with furniture or accessories. One small fact is when you use custom paper it is design much like a mural, so it actually saves on paper and installation costs often making it more affordable than purchasing wallpaper rolls online which due to sheet size and repeat of patterns cost you most since the trends gaining popularity.
Wallpaper is no longer just a background element—it’s a bold design choice that speaks volumes. As customization becomes more accessible and affordable, homeowners are embracing the freedom to create interiors that truly reflect who they are. Whether you’re drawn to a subtle watercolor pattern, a maximalist mural, or a delicate botanical print in your favorite color scheme, the resurgence of wallpaper—especially custom wallpaper—is an invitation to design without limits.
So next time you’re thinking of repainting, consider going a step further. Your walls might just be waiting to tell your story.
BYLINE: Yvonne Fenn, Owner & Designer for Coastal Cottage of Amelia. Originally from Florida with family roots trace back to Nassau County. A transplant from Connecticut, Yvonne has traveled and lived in various placed across the US and Internationally brining that knowledge into designing for her clients. She is a graduate of NYIAD and member of Design Society of America.
